CEO

In 2006, CEO Shonda Scott created 360 Total Concept as part of the solution by providing management services to organizations needing support in public relations, monitoring and compliance, logistics, and facilities management. 360 is headquartered in Oakland/Bay Area, with a national footprint.

360 has a portfolio of mega projects, which includes giants such as Uber, Kaiser Permanente, major transportation agencies, airports, and stadiums. 360 has provided support services such as creating diversity spending strategies, which has helped generate over $100 million reinvestment back into historically underserved communities and increase the utilization for small businesses.

In 2012, Shonda was appointed to President Obama’s Platform Committee. Based on her civic and community leadership, in 2006 Congresswoman Barbara Lee recognized Shonda as a CBC Young Leader. Shonda was inducted into Alameda County’s Women’s Hall of Fame in 2018 for her business acumen.

Shonda, in 2023, received a distinguished accolade, being proudly bestowed with an Honorary Doctorate in Humanitarianism by Leaders Esteem Christian Bible University, and received the Presidential Lifetime Achievement Award. Shonda's dedication to community service was further underscored by the presentation of the Presidential Lifetime Achievement Award and Medal signed by President Joe Biden and Vice President Kamala Harris.

In addition to her entrepreneurial and civic work, Ms. Scott is the executive producer and host of a talk show "Spotlight with Shonda Scott,” a lifestyle show highlighting local and national influencers and unsung heroes. In 2019, Shonda created the 12 New Things™️ (12newthings.com) lifestyle challenge encouraging people to improve their lives professionally, spiritually, physically and economically by annually embracing change in fun exciting ways, doing something new and different each month.

Shonda is a lifetime member of CAL/UCLA Alumni Association, active member of UCLA Bay Area Black Bruins Alumni Association and supporter of Arthur Ashe Foundation: 360tcpr.com.